Link Archive
February 22, 2026
Google test NotebookLM integration for Opal workflows
Highest rated content by TLDR AI Read time: 4 minutes · Marketing
Score: +3000
TLDR AI reports Google is testing NotebookLM integration within Opal workflows to enhance data extraction and automation. Tool: NotebookLM aims to streamline processes and improve workflow efficiency. Play: Consider integrating similar tools to optimize data handling and automation in marketing operations.
9 Observations from Building with AI Agents
by TLDR AI Read time: 4 minutes · Marketing
Score: +2900
TLDR AI shares insights from using AI agents, emphasizing the importance of prototyping and documenting workflows. Tactic: Use teams of AI agents as micromanagers to test different tools and workflows. Play: Document processes to create feedback loops that drive continuous improvement.
February 21, 2026
How AI eliminates marketing’s execution constraints
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports that AI tools are streamlining marketing execution by automating repetitive tasks, freeing up marketers to focus on strategy. Tactic: Implement AI-driven automation to handle routine tasks like data entry and reporting. Tool: Explore AI platforms that offer integration with existing CRM systems to enhance efficiency.
Google launches no-code Scenario Planner built on Meridian MMM
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech reveals that Google has launched a no-code Scenario Planner using Meridian MMM, allowing marketers to simulate outcomes without technical expertise. Tool: Utilize the Scenario Planner to forecast marketing campaign results and optimize budget allocation. Play: Test different scenarios to identify the most effective strategies for upcoming campaigns.
SAP evolves Emarsys into a full-blown engagement cloud
by MarTech Read time: 4 minutes · Marketing
Score: +2800
MarTech reports that SAP has transformed Emarsys into a comprehensive engagement cloud, enhancing customer interaction capabilities. Tool: Leverage the new features of Emarsys to personalize customer journeys across multiple channels. Shift: Focus on integrating customer data to deliver more targeted and effective marketing messages.
February 20, 2026
The latest AI-powered martech news and releases
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports that 61% of CMOs now say AI ROI is harder to prove than 12 months ago. Risk: Marketers face challenges in measuring AI's impact on revenue. Play: Focus on integrating AI tools that offer clear metrics and reporting capabilities.
Airia: Enterprise AI orchestration that unifies experimentation, prod, and governance
by TLDR AI Read time: 4 minutes · Marketing
Score: +2900
TLDR AI introduces Airia, a platform enabling no-code, low-code, and pro-code development without IT gatekeepers. Tool: Airia facilitates seamless AI integration across enterprise systems. Tactic: Leverage Airia to streamline AI deployment and governance processes.
February 19, 2026
Airbnb says AI chatbot traffic converts better than Google
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports that Airbnb's AI chatbot traffic has a higher conversion rate than Google. Benchmark: AI chatbots are proving more effective in customer engagement and conversion. Play: Consider implementing AI chatbots to enhance customer interaction and increase conversion rates.
Will AI make your CRM more effective?
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech explores how AI integration can enhance CRM systems. Tool: AI can automate data entry and provide predictive analytics for better customer insights. Play: Integrate AI into CRM to streamline operations and improve customer relationship management.
February 18, 2026
The Campaign Is Dead: 5 Hard Truths From the Tenth State of Marketing Report
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce reveals insights from a survey of 4,450 marketers on AI integration and future industry directions. Trend: Marketers are increasingly relying on AI for personalized customer experiences. Play: Implement AI-driven analytics to enhance customer engagement strategies this quarter.
How to use CRM data to target the right B2B audiences
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech reports on strategies for leveraging CRM data to enhance B2B audience targeting. Tactic: Use CRM insights to refine audience segmentation and improve campaign precision. Play: Analyze CRM data to identify top-performing segments and tailor messaging accordingly this month.