Link Archive
February 12, 2026
Why marketing automation platforms are becoming decision engines
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech highlights how marketing automation platforms are evolving into decision-making tools. Automation: platforms now analyze data to make real-time decisions. Strategy: marketers should leverage these tools to enhance campaign effectiveness.
How to design marketing organizations for AI learning and scale
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech outlines the necessary design for marketing organizations to effectively integrate AI. Structure: organizations must adapt to support AI-driven strategies. Action: implement training programs to enhance team capabilities in AI utilization.
Breaking free from data prison with a roadmap to unified customer insights
by MarTech Read time: 4 minutes · Marketing
Score: +2800
MarTech breaks down the importance of unified customer insights for effective marketing. Data Strategy: organizations should consolidate data sources for better analysis. Action: prioritize data integration to enhance customer understanding and targeting.
February 11, 2026
Oracle expands its AI agents for marketing, sales and CS teams
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech highlights Oracle's expansion of AI agents tailored for marketing, sales, and customer service teams. Automation: AI agents streamline processes. Integration: Enhanced collaboration across departments. Action: Implement AI agents to improve customer interactions.
How affiliate marketing powers AI search and creator commerce
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech outlines the role of affiliate marketing in enhancing AI search and creator commerce. Strategy: Affiliate partnerships boost visibility. Tools: AI-driven analytics improve targeting. Action: Leverage affiliate networks to expand reach.
February 10, 2026
The New Era of Data Collaboration: Introducing Salesforce Data 360 Clean Rooms
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce highlights the importance of data collaboration for personalized marketing strategies. Collaboration: companies can share data securely. Automation: leverage AI for targeted campaigns. Action: explore partnerships to enhance customer experiences.
ActiveCampaign’s latest move signals the era of self-driving campaigns
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech discusses how ActiveCampaign is advancing marketing automation with self-driving campaigns. Automation: AI-driven campaigns reduce manual effort. Strategy: focus on customer engagement through personalization. Action: implement automated workflows to improve efficiency.
PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are Spent
by Search Engine Journal Read time: 4 minutes · Marketing
Score: +2800
Search Engine Journal outlines how AI influences PPC budget strategies. Strategy: prioritize conversion probability over traditional channels. Tools: utilize AI analytics for budget allocation. Action: adjust spending based on AI insights to maximize ROI.
February 9, 2026
Adaptive marketing: Proven strategies for growing companies
Highest rated content by HubSpot Marketing Read time: 4 minutes · Marketing
Score: +3000
HubSpot Marketing breaks down effective adaptive marketing strategies for business growth. Strategy: adjust marketing tactics based on real-time data. Action: continuously analyze market trends to refine approaches.
February 8, 2026
How smart B2B teams use video to win deals before they start
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech outlines how B2B teams leverage video content to engage prospects early. Strategy: using personalized video can increase engagement rates. Tools: implement video marketing platforms to streamline content creation.