SEO t ≈ 6 min
The Future of SEO in an AI-First World
How Search Generative Experience (SGE) changes everything we know about organic traffic.
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Sarah Chen
December 19, 2025
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The Death of 10 Blue Links
Search is changing. With the rise of AI-generated answers, the traditional list of links is being pushed down.
What Is SGE?
Google’s Search Generative Experience (SGE) provides AI-generated overviews at the top of search results.
How to Adapt
- Optimize for Answers: Provide direct, concise answers to user queries.
- Build Authority: E-E-A-T matters more than ever.
- Focus on Long-Tail: Target specific questions that AI might struggle to answer fully.
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Sarah Chen
SEO Strategist
Writing about AI marketing, growth, and the systems behind successful campaigns.