Automation t ≈ 5 min
Marketing Automation Trends for 2025
Why 'human-in-the-loop' automation is the only strategy that survives the AI flood.
DP
David Park
December 20, 2025
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The Pendulum Swings Back
After years of “set it and forget it” automation, smart marketers are bringing humans back into the loop.
Why Fully Automated Fails
AI agents can hallucinate. They can miss nuance. They can damage your brand if left unchecked.
The Hybrid Model
Use AI to:
- Draft content
- Score leads
- Analyze data
Use Humans to:
- Approve final copy
- Close high-value deals
- Set strategy
DP
David Park
Growth Engineer
Writing about AI marketing, growth, and the systems behind successful campaigns.